1) Manzoor Ahmed
Mr. Manzoor Ahmed brings over three decades of hands-on experience in the food and grocery business to the Purefield. From 1985 to 2016, he was actively involved in sourcing, trading, and managing grocery products in Bahawalnagar, one of Pakistan’s largest and most fertile agricultural districts. He always highlighted the visible gap of pure food products in our commercial centers which has given a mission to Purefield.
Being Businessman, Mr. Manzoor Ahmed developed strong relationships with growers and local producers, gaining practical knowledge of quality assessment, and traditional food handling practices. His journey in business built on integrity, long-term trust, and consistency, values that continue to guide Purefield today.
At Purefield, He plays a key advisory role, overseeing raw material sourcing, supplier selection, and ensuring that every product reflects authentic taste and natural just as received from nature. His experience and grounded approach form a strong backbone for Purefield’s mission to deliver wholesome food for healthier families.
2) Abdul Rehman
Mr. Abdul Rehman is a qualified Food Technologist, having experience of more than Seven years in food and Dairy sector. He has completed graduation in Food Technology along with masters in Dairy Technology. He is an integral part of the Purefield operations, responsible for ensuring that every product meets strict quality, safety, and hygiene standards.
With strong academic training and practical understanding of food science, Mr. Abdul Rehman oversees quality control at every stage from raw material selection and food preparation to processing, packaging, storage, and final delivery to the customer’s kitchen.
At Purefield, his role ensures that all products retain natural taste, nutritional value, while complying with food safety protocols and best industry practices.
3) Areba Raza
Ms. Areba Raza is a graduate in inorganic Chemistry with professional experience in reputable government laboratories focused on food ingredients testing and analysis. At Purefield, she supports quality assurance and laboratory verification by coordinating reliable testing through accredited institutions such as PCSIR & TTI.
In addition to quality testing, she actively contributes to research and product development (R&D), helping Purefield design and improve food products that meet the needs of modern mothers seeking healthier, safer, and more nutritious options for their families. Her scientific insight ensures that new and existing products balance purity with practical, everyday kitchen requirements.